![]() In line with users’ Internet usage habits, WeChat is highly popular and frequently used, and the content is extremely easy to spread in the Moment and group chat. ![]() Save marketing costs for enterprises, and push a variety of content, including videos, graphics, etc.Subscribers are consumers or potential consumers, so it can target precisely, and the message can be 100% delivered.There are many advantages for companies to use WeChat. ![]() Chinese users are not used to paying directly on companies’ websites, so when they look for brand information, they will search for relevant content directly on WeChat, and the presence of WeChat Official Account can make the brand’s image more professional and reliable. Secondly, it is a reflection of authority for brands to have a certified WeChat Official Account. Why should I apply for a WeChat Official Account?įirstly, in China, WeChat has a very large and loyal user base, and Chinese people need to use WeChat every day. We recommend foreign companies to give priority to applying for the Service Account because the customer service function of this type of account is more powerful and can realize direct communication with customers and monitor data to understand the market dynamics and adjust the future marketing direction in time. The frequency: subscription Account can send 1 article in 1 day. The main function is to use the WeChat platform to convey information to users, a function similar to newspapers and magazines, providing news and information or entertainment for everyone.Īpplicable people: Individuals, media, enterprises, government or other organizations. It provides a new way of expanding influence for media and individuals. Number of releases : Service Account can send 4 articles in 1 month. Target User: Media, enterprises, government or other organizations. It provides business services and user management and other service functions for enterprises and organizations, such as brand customer service, bank card services, telephone customer service, airline and railroad traffic information inquiries. Forming an efficient and unique interactive marketing method, Wechat official accounts are divided into the following two account type. WeChat Official Account is an official account registered on WeChat for businesses to publish articles, images, voice and video on the WeChat platform for the purpose of communicating and interacting with target groups in a comprehensive manner. One of the most interesting features is WeChat Official Account, as it directly facilitates the marketing of many brands in the WeChat ecosystem, and can directly reach end-users and potential consumers to maximize marketing efficiency. Merchants can set up their own stores in WeChat to sell their goods, which is a very convenient function for merchants. Wechat Channel is a short video platform launched by WeChat, which allows users to browse videos and watch live streaming. Users can use it directly within the WeChat App, simply by scanning the code or searching, without having to jump to the web and leave WeChat or download other apps, to find the information they want, read articles, watch short videos, play games, self-service or even make online purchases. Mini– program is a tool to help users solve problems efficiently. WeChat users can subscribe and then read articles and search for the information they need. ![]() Users can pay phone bills, utility bills, internet bills, buy insurance, donate money, order take-out, buy movie tickets, rent apartments and submit administrative information directly within WeChat. In China, both high-end shopping malls in big cities and vegetable vendors in rural towns support WeChat QR code payment. Friends can like and comment on them, a combination of Facebook and Ins. Not only can users send SMS messages, voice message and video chat with friends, but you can also start group chats or random chats with strangers. WeChat : an all-in-one tool with powerful features
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